This simple yet poingnant wood slice design is indicitive of materials used in the collaboration to bring Alfredo Paredes own perfect visual pitch to EJ Victor.
ALFREDO PAREDES X EJ VICTORYou already know Alfredo Paredes’s work, but until now, you knew it by another, very famous, name: Ralph Lauren. After 33 years of creating iconic spaces for RL—The Polo Bar, anyone?— Paredes left as chief creative officer of home and retail in 2019 to pursue his own interior design studio. This season, he makes his solo product debut with EJ Victor, unveiling a robust collection including sofas, sectionals, chairs, dining tables, a bar cabinet and a bed. The look (rich materials, classic forms, a cinematic flair for subtle drama) will not disappoint fans of RL Home, but the collection is unmistakably Paredes. “I’m beyond excited—I’m in shock. To be able to design a collection of furniture under my own name after so many years of doing it for such an incredible brand is truly a dream come true for me,” he says. The detail that most reflects his newfound creative freedom? “There’s a sliced wood veneer featured in one of the tables and in the bar cabinet that I’d never had a chance to use before and that I really love.”
Market Square & Elm | 116 S. Lindsay St.
For More:
https://businessofhome.com/boh/article/dream-teams-the-season-s-hottest-collaborations
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