INSPIRED MODERN CLASSICS – EJ VICTOR TO LAUNCH BROWNE & MOORE COLLECTION AT FALL 2019 HIGH POINT FURNITURE MARKET
High Point, North Carolina – September 24, 2019 – Drawing on a refined, sophisticated sense of traditional design elements with a modern edge, Browne & Moore Collection by EJ Victor will launch its debut furniture collection showcasing its Modern Classic flair at the Fall 2019 Furniture Market on October 17, 2019.
The Modern Classic quality of the Browne & Moore aesthetic is informed from several stalwart bastions of refined design experiences. The historically clean lines of Biedermeier and American Empire design traditions are used throughout the collection and are artfully blended and combined with modern, sophisticated design cues and forms from around the world to create a design vernacular that is singularly timely and timeless.
“More and more customers are asking for traditional in a cleaner format,” said John Jokinen, CEO of EJ Victor. “This collection is nothing like traditional used to be with a lot of inlay and gold application. This is clean merchandise that even a contemporary customer may view as not so traditional.”
Fresh and refined, the Browne & Moore Home Collection is an artfully curated mix of elegant “Modern Classic” design elements that are instantly at home in almost any environment, reflecting a timeless, sophisticated sensibility for modern living.
Browne & Moore was founded on the idea that luxe comfort, sophisticated style and family-tested durability are not mutually exclusive. “This isn’t your parents traditional furniture,” says Matthew Frederick, designer and partner at Browne & Moore. “Browne & Moore is “Modern Classic”. When asked to define “Modern Classic”, we feel it is an artisan combination of time tested, refined details tailored to the needs of a modern lifestyle. The entire collection has an aesthetic that combines the best of traditional furniture design with a crisp, fresh modern sensibility people want in home furnishings today.”
“We are thrilled to have developed the line as an American story,” says Becky Wein, designer and partner at Browne & Moore. “From the upholstery and case goods to the fabric and actual manufacturing operations, most of the collection is made by hand in the United States. That affords us an extremely high level of design and quality control while maximizing options for customization.”
Browne & Moore isn’t just for residential interiors applications. Browne & Moore has capabilities to furnish luxury hospitality, contract, and multi-family development opportunities around the world.
Our unmatched manufacturing capabilities allow us to customize our offerings for large or small runs, develop new designs unique to the project, and value engineer existing designs to meet project requirements. In addition, we offer domestic and international logistics, turn-key solutions, and project management resources.
The Browne & Moore debut collection will be showcased at the EJ Victor showroom from October 17 – 23, 2019 at 116 South Lindsay Street, High Point, North Carolina with a launch reception on Saturday, October 19th from 7-9 pm.
ABOUT BROWNE & MOORE
Browne & Moore is an exclusive American design house with the power to create unique lifestyle solutions for discerning luxury consumers. In an arena of mass produced luxury and hollow brand promises, the Browne & Moore brand delivers a breathtaking world of authentic creativity and unmatched style rooted in artisan, handcrafted traditions with an eye towards contemporary sophistication. Browne & Moore IS “Modern Classic”.
Browne & Moore is a luxury lifestyle brand offering the finest in home and hospitality furnishings, textiles, lighting, bedding, decorative accessories, and bespoke kitchen and bath cabinetry.
ABOUT EJ VICTOR
EJ Victor is a privately-owned furniture company located in North Carolina’s furniture heartland. Maintaining an unwavering commitment to time-honored, quality construction methods and cutting-edge design, EJ Victor offers its customers hand-crafted furniture, the gold standard in easily-accessible, courteous customer service and a strong commitment to global environmental sustainability. For over 30 years, EJ Victor has built upon its own premier brand while also becoming a best-in-class licensing partner to global lifestyle brands.
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